PAXCON is PAX Technology’s customer-focused conference for payments and fintech professionals to connect, exchange ideas, and learn about emerging industry developments.
Since 2023, I have led the visual branding and creative direction for the event, developing a distinct identity for each year’s conference across presentation design, digital assets, environmental graphics, video, and supporting marketing materials.
For PAXCON 2024, the theme was “An Ecosystem of Partners Creating Solutions for the Future.” I translated that concept into a visual system built around green tones, hexagonal forms, and technology-focused imagery.
The hexagon motif reinforced the ideas of connection, structure, and collaboration. Its associations with honeycombs, molecular patterns, and interconnected systems supported the event’s emphasis on partnership and shared innovation without relying on literal nature imagery.
The resulting identity created a cohesive experience across the conference environment and its supporting materials while giving PAXCON a recognizable event brand distinct from the company’s broader corporate identity.
The videos below were all created for promotion of PAXCON 2024 and the offsite event. They are meant to advertise the selling points of attendance.
The video below was a simple repeated backdrop meant for attendees to take selfies at as a memorable keepsake from the show.
